I must confess, I haven’t read up on this thoroughly, so my information on the case is made of of headlines and teasers and comments. Partly, it’s because my time has been limited lately and I’ve been trying to follow other news stories, but mostly I’m just waiting for the dust to settle a bit before going in.
So, everything that’s said in this evening’s column should be taken with a grain of salt, probably a whole bunch of grains of salt, but I think this is much ado about something fairly close to nothing.
First, Facebook has never hid the fact that they were willing to sell your data. It is, in fact, what they do. It’s how they make their money. While lots of people now are outraged and threatening to leave Facebook, it’s nothing compared to the number who would leave if they started charging $10 a month for a membership fee. So, that’s the deal. We get the free service, they get to sell our information to advertisers. It makes sense. I get more ads than I’d like directed to old men, but I can’t complain too much. I am the natural target for those ads.
I’m not even sure that Cambridge Analytica did anything illegal. Is political advertising illegal? I’m pretty sure it’s not, although maybe it should be. Did Facebook’s people, or the Cambridge Analytica people, actually work with Trump’s campaign? I suppose that might be a little bit suspicious, especially since Cambridge Analytica (guessing by the name) is a British firm. Still, are we going to start distrusting them like we do the Russians?
Also, (and here is where I really need to read up a bit, and will before I start typing away again) what were the ads like? If they were anything like the ones put out by the Troll farm in St. Petersburg, then the main problem we have is that American voters are really, really stupid.
I’m fairly sure that is actually true. But, it’s not Mark Zuckerberg’s fault.
Cambridge Analytica
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